Black Friday cannot be constrained to a mere 24 hours. Or even a shopping weekend. As per last year, many retailers started their early Black Friday deals as soon as October 26 – but as of this week, we think they finally deserve your attention.
If you’re a shopper who likes to plan, here’s what you need to know. The biggest discounts will still arrive on Black Friday itself, on November 27 this year. The second best batch of deals are most likely on ‘Cyber Monday’, which will follow on November 30. And, based on 2019, the third best we are expecting on and around what the WIRED Gear team affectionately calls “Fake Black Friday”. That’s the Friday before Black Friday, on November 20. Still with us? Mark your calendars.
There’s plenty to peruse right now, though. A fair chunk of the deals below are Prime Day repeats – some match those prices, which Amazon has already confirmed will be the lowest through to the end of 2020. Others get close but may dip further in the next few weeks.
Note that we’ll tell you the real discount on recent prices, not the fake headline figure based on old RRPs that haven’t been relevant for months. We’re also keeping an eye on Curry’s ‘Ready, Set, Go!’ deals and other sales from respected brands and retailers. We’ll keep this page updated over the next few weeks.
Early Black Friday Deals Quick Links
£50 off OnePlus Nord | Now £419
What is it? The first in OnePlus’s more affordable smartphone series, the Nord only popped up in July, but it’s already on sale. When we tested it, we liked the fantastic 90Hz OLED display, firm fave OxygenOS, the reliable main camera with 5G and solid performance at the price. This deal is on the 256GB model in the rather nice blue hue.
What’s the real saving? The 256GB Nord does actually show up at a couple of places for as low as £369, but if you’re sticking to A++ reputable retailers, this is legitimately £50 off what it’s selling for elsewhere. On even more of a budget? You can pre-order the new OnePlus N100 for £179 – it’s released on 16 November.
Click here to get a OnePlus Nord for £419
£20 off Ninja Foodi electric multi-cooker | Now £149
What is it? The Ninja Foodi proved a top performer in WIRED’s best slow-cooker group test. However, it is much more than just a slow cooker, which can usually be picked up cheap. It’s an air fryer and a pressure cooker, dramatically reducing the time it takes to prepare meals. Who needs an oven?
What’s the real saving? The Ninja Foodi was actually a tiny bit cheaper on Prime Day – down to £137 – so you may want to see if it reaches that level again this month. The RRP is £200, though, and it’s at least £20 off recent prices. Unlike many deals, you won’t find this one price matched at half a dozen other retailers.
Click here to get a Ninja Foodi for £149
£100 off this Hisense 55-in 4K TV | Now £549
What is it? This Hisense 55U7QFTUK TV has a couple of flaws if we’re being picky, such as poor motion handling, but at a discount it’s well worth considering. On the plus side you get a decent HDR picture, plus good 4K colour and dark detailing. A good value set.
What’s the real saving? This is technically a saving of over £350 off the original RRP, but most retailers already have it discounted at £649 – so this is still the best deal around right now for this TV, by around £100.
Click here to save £100 on the Hisense 55U7QFTUK
£20 off a Motorola Moto G8 | Now £139
What is it? The Motorola Moto G8 is part of our most-often-recommended series of affordable phones. While there are now more cheap choices than ever, like the Xiaomi Redmi Note 9 Pro (£215), this one is still a big hit at £139. It offers good battery life, a reliable Snapdragon 665 CPU and clean-looking software.
What’s the real saving? Another Prime Day repeat and a good deal. Its standard price is £160 these days, not the £180 Amazon suggests. But a £20 saving is still a significant one at this level.
Click here to save £20 on a Motorola Moto G8
£30 off Sony WH-H910N NC headphones, now £169: You get sound that is darn close to the mighty WH-1000XM3s, good noise cancellation and a long battery life. Winner.
£100 off Lenovo IdeaPad 3 15.6-inch laptop, now £279: Missed the back-to-school discounts or laptop conked out? Lenovo is our go-to for budget Windows laptops and this AMD machine is down below £300 at Currys.
£29 off Samsung Galaxy S20, now £650: Down from a recent Amazon price of £679, the standard-sized S20 is now available for a touch over £650. The price it should have been? Maybe. But this is still a very, very solid Android choice, particularly for those with normal sized hands.
£60 off Bose SoundLink II headphones, now £139: Comfortable to wear, controlled audio and a battery good for 15 hours of playback. These were £20 cheaper on Prime Day so may dip again.
£30 off the GoPro Hero8 Black, now £290: The Hero8’s a similar price from GoPro direct but only if you subscribe to GoPro’s cloud storage for a year. Here, it’s £30 down on recent Amazon prices. The latest Hero9 Black (£380) action cam is listed as an ‘early Black Friday deal’ but it can be found for similar prices elsewhere.
£90 off a Sony HT-ST5000 soundbar, now £949: Gloriously accomplished Dolby Atmos sound with weighty bass and fine detail.
£280 off a De’Longhi Eletta Bean to Cup machine, down to £489: This is advertised as a whopping £510 off the RRP of £1,000. In fact this rather swanky automatic coffee machine – for cappuccinos, espressos etc – is down around £280 on Amazon’s recent prices of around £769.
£38 off Salomon Speedcross 4 GTX, now £89: Pick up a pair of these Speedcross trail running shoes with cushioning and stability from EVA midsoles. As ever with shoes, the deal depends on the size and style.
Up to £25 off Nintendo Switch bundles: The usual barely-anything-off Switch bundles with titles including Fortnite, Just Dance 2021 and The Witcher. The Switch Lite (from £230 here) gets a look-in too.
£50 off Babyliss 3Q, now £49: This is our favourite budget hairdryer, based on our testing. We like its ergonomic body and its performance when faced with long hair. It’s been selling for £100-£110 for most of the past three months, with a few dips closer to this price. WIRED fave Wahl also has its Powerpik 3000 hairdryer down to £20, with its Pik attachment for afro hair.
£10 off an Osmo Coding Starter Kit, now £75: Down from an RRP of £100 but actually just the £10 off the recent price of £84, Osmo’s fun Coding Starter Kit for the iPad makes WIRED’s Christmas Gift Guide to the best tech toys this year. For ages 5-10. Osmo also does a Starter Kit for Fire HD tablets.
Merrell Siren Traveller women’s hiking boots, down to £55: Merrell is a solid outdoors brand, and these women’s walking boots are low-rise with light insole support. Spot on for casual walks.
Early Black Friday Deals Quick Links
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