Facebook Evolving Trends Research: Safer Shopping [Infographic]

Facebook has published a new set of reports which look at evolving digital media trends amid the COVID-19 pandemic.

The reports are based on a combination of internal data insights from Facebook, commissioned survey insights and third-party research, in total, incorporating responses from over 34,000 consumers.

And they highlight some very relevant data points for digital marketers – Facebook has identified five key trends of note:

  • Safer Shopping – Relating to new shopping measures to limit the spread of COVID-19, and the shift to eCommerce
  • Mindful Wellness – More people are turning to calming recreational activities to counter the stress of the situation
  • Glocal Community – The pandemic has brought communities closer, leading to an increase in support for loal businesses
  • Gen Z’s Regeneration – The pandemic has solidified Gen Z’s support of causes
  • Connected Convenience – More people are relying on messaging to stay in touch, including with brands¬†

Each of these trends has significance for brand marketing. You can read Facebook’s full report here, but below is an infographic looking at the key points within the first shift – ‘Safer Shopping’.

Definitely some relevant notes for your digital marketing approach. 

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