#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

It’s Thanksgiving week in the United States, which means we’re officially in the thick of the holiday season. For social media marketers, this can mean a lot of chaos. In order to make said chaos a bit more organized, we wanted to ask our #SMTLive community on Twitter about how they prepare for the holidays on social. 

Firstly, we wanted to see if anyone hadn’t gotten started yet.

It turns out most people actually have gotten started, proving that those of us working in social have learned the hard way that procrastination is not your friend at this time of year.

Holiday parties seem like a great opportunity for behind the scenes content and experimenting with Instagram/Facebook Live!​

With so many events to prep for during the holiday season, plus employee time off, this time of year often provokes a change in workflow. 

Judging by that gif, it looks like they’re already getting started.​

The holidays provide a change of pace for many, including @corinna_keefe. 

This time of year provides a multitude of content creation opportunities, which sounds like a good thing. And it is… until you accidentally go overboard and overwhelm your audience. Here’s what #SMTLive thinks you should avoid specifically:

With so many different holidays and, especially for B2C brands, shopping opportunities, it’s easy to overshare. 

@5FoldMarketing’s tip is great for the average user and marketer alike. If you only follow brands you’re really into, you probably won’t be annoyed by their posts. And, if you’re a marketer, you’ll get more inspiration from the brands you love than the ones you feel lukewarm about. 

But this begs the question: Would you care about three emails in a day from your favorite brand? Honestly… most likely. Anyone who checks email over the holidays has probably felt a little bogged down by all the noise.

But @RobinSelvyRe came back with a great point: If you see three useful emails about three separate deals, that probably wouldn’t be so annoying, especially from your favorite brand.

While the holidays might not be an excuse to mindlessly overshare, they do provide a unique opportunity for social success. A few users during our chat summed up one of the most unique opportunities the season has to offer:

The next few months are a great time to show some authenticity, as ironic as that may be. Behind the scenes content and a few holidays in particular can really show what your brand values.

One brand whose values get brought up pretty often in discussions on social came up in our final question of the chat:

Whether you’re creating a content calendar by Christmas tree light or filming an Instagram Live at your office holiday party, we hope these tips from #SMTLive keep you merry and bright this holiday season!

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment