The good country equation with Simon Anholt

Join us on Tuesday, November 3 for a virtual briefing with WIRED editor Greg Williams and independent policy advisor and bestselling author Simon Anholt, as they explore how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism with “The Good Country Equation” – his formula for empowering governments and future generations to collaborate.

Register Today
Date: Thursday, November 5, 2020Time: 13.00 GMT / 09.00 ESTAccess: Complimentary Book now


The global challenges we are currently facing such as the climate crisis and the Covid-19 pandemic have united countries to work together, but have also caused more conflicting views that might be drawing us further away from globalisation.
In this thought provoking 25-minute discussion, Anholt will share how we can repair the world in one generation, exploring where we’ve gone wrong and providing suggestions as to how we can empower governments and future generations to collaborate and protect the future of humanity.
Register today here. 
About Simon Anholt
For the past 20 years, Anholt has worked with the Heads of State and Heads of Government of 56 nations to help them to improve their economic, political and cultural engagements with the international community and, by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, and talent and investment attraction.


In 2012, Anholt created the Good Country Index, a study measuring the impact of each of 163 countries on the rest of humanity and the planet.
Anholt is the author of the best-selling book, Another One Bites The Grass and has just released his latest book, The Good Country Equation.


In The Good Country Equation, Anholt describes his decades advising leaders – including dining with Vladimir Putin at his country home, introducing Felipe Calderón’s staff to the Mexico City subway, visiting a hospital in war-torn Afghanistan – and tells how he began answering the question: how do we make the world work?. The Good Country Equation is his formula for empowering governments and future generations to collaborate.
Professor Anholt has a Master’s Degree from the University of Oxford and studied international relations and security studies at the Royal College of Defence Studies. He was was awarded the Nobels Colloquia Prize for Economics by a committee of ten Nobel economists in Trieste.
About WIRED Virtual Briefings
Designed as an extension of WIRED’s long-running live conference portfolio, WIRED virtual briefings are punchy, deliberate and engaging sessions that reflect the same high calibre of speakers and programming featured at a WIRED event. Part of the WIRED Foresight series, curated by WIRED editor, Greg Williams.

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