Due to the issues faced with Covid, the annual Amazon Prime Day(s) was not run on the usual date in April this year.

Amazon has no confirmed the official date for 2020 is  13th & 14th October, which feels a little excessive knowing that Black Friday is just 6 weeks later, with Amazon often starting at least a week early.

However, some experts have advised that consumers should think about buying their Christmas presents early this year, with the expectation that it is going to be a bumper year for online sales because of covid. So you now get a double-whammy of affordable shopping from Amazon.

Spend £10, Get £10 with small businesses

This year Amazon are pretending that they care about small companies by offering Prime members who spend £10 with select small businesses selling in Amazon’s store from 28th Sept – Mon 12th October will earn £10 to spend on Prime Day

Amazon also claim they are investing more than £75 million to support small businesses globally with special Prime Day and holiday season promotional programmes

Prime Day will feature more than one million deals globally throughout the two-day event, from top brands including Philips, Toshiba, NESCAFÉ, LEGO, Nintendo, Shark, Samsung, Under Armour, Sony, Le Creuset and many more

Prime members get an early start to a season of savings, with deals live from 28^th September

Because every day is an Amazon Prime Day

To ramp things up, effectively giving us two whole months worth of sales, Prime members can shop early exclusive offers and deals every day leading up to Prime Day on 13th and 14th October.

• Amazon Devices – Starting today, save £99.60 and get the Amazon eero 3-pack for £149.40, offering a simple, reliable WiFi system for streaming, gaming, and working from home. 
• Smart Home Security – Also live from 28^th September are deals on smart home security, including the new compact indoor smart security camera Blink Mini for just £24.99, and save £60 on the Alexa-compatible Ring Spotlight Cam, now £139. 
• Amazon Music – For just £0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free, and now a wide selection of popular podcasts. 
• Prime Video –Prime members can get up to 50% off great movies and TV shows to rent or buy through Prime Video from 28^th September to 14^th October (inclusive), including Yesterday, John Wick Chapter 3: Parabellum and Downton Abbey. A selection of great movies are also available to rent from 2^nd October to 8^th October (inclusive) from as little as £1.99 including Dolittle, The Invisible Man, and Arkansas.
• Audible – Prime members can enjoy three months of Audible for free if they subscribe between the 27^thSeptember and 28^th October 2020.  New Audible members only, deal terms and conditions apply.
• Kindle Unlimited – Prime members can enjoy three months of Kindle Unlimited for no additional charge if they subscribe between the 1^st and 14^th of October 2020.  New Kindle Unlimited members only, deal terms and conditions apply.
• Kindle Book Deals – Prime members who spend £15 on Kindle Books between 1^st and 12^th October 2020 will be entitled to a £5 Kindle Book credit to spend on any eligible Kindle Book within 30 days. Terms and conditions apply.
• Amazon First Reads – During October, Prime members can choose two Kindle Books available on Amazon First Reads for no additional charge.
• Amazon Fashion – Save up to 50% off select styles from Amazon Fashion brands, including Aurique, Iris & Lilly, find. and Truth & Fable.
• Amazon Brands – Save up to 20% off on select styles from Amazon brands, including home and electronic products from AmazonBasics, baby essentials from Mama Bear, health and personal care products from Solimo and snacks from Happy Belly.