Huawei AppGallery motivates develops with 85% IAP revenue share & 30 x €1,000 ad Credit for top indie developers

This year we have seen Google Plays Store and the Apple App Store receive a lot of negative press attention with their 30 percent cut of payments. Things came to a precipice recent months after Epic Games, maker of the popular game Fortnite, sued Apple and Google, claiming they violated antitrust rules with the commissions they charge.

With Huawei in the naughty corner with the US for the foreseeable. if not indefinite, future, they have been incentivizing developers heavily to move their app onto the Huawei run AppGallery.

For none gaming apps, the first 12 months, developers will receive 100% of the revenue generated by non-gaming apps. For games, they get 85%.

In the seconds year the figure is 85% for both gaming and normal apps.

However, following the two-year period this drops down to the same 70/30 split Google and Apple offer.

Huawei are now trying to a few more incentives to win over game developers. Along with the two year 15/85 split the top 30 indie games can get €1,000 of Huawei Ad Platform credit.

On top of this they will also receive VIP technical support during the onboarding process, and the top games will be features on special ‘Indie Game’ slots on AppGallery store.

Overall, it doesn’t sound like too much has changed from the existing setup, but either way, the Huawei AppGallery offers gaming developers a 21% more favourable profit split compared to the Google and Apple system. This could be the difference between running a profitable app business or failure within the first 2 years.

It is also worth noting that all new Huawei and Honor devices in the future will not be able to access Google, so not having your app on the AppGallery is cutting out quite a large number of users.

Full Press Release:

AppGallery is giving Indie Games Developers and small studios an extra boost this holiday season with the launch of a special grants initiative for games.

With over 500 million monthly active users and 2 million registered developers, AppGallery has grown to become one of the top 3 largest app marketplaces globally. Launched in over 170 countries and covering 18 app categories, AppGallery offers small and large developers a global platform to launch and grow their games.

Today AppGallery announced plans to provide additional support for the Indie games community in the form of ad incentives worth €30,000, VIP technical support, and new featured ‘indie games’ placements on AppGallery.

All games published on AppGallery through Unity Distribution Portal from November 19th to December 14th* will be eligible to receive special grants including:

  • 85% IAP revenue share for games developers for the first 2 years.
  • VIP technical support during the onboarding process.
  • Top 30 indie games will receive Huawei Ad Platform credit worth €1,000 and support to launch the first campaign.
  • Top indie games will also be featured on special ‘Indie Game’ slots on AppGallery store.

Dr. Jaime Gonzalo, VP of HUAWEI Consumer Mobile Services in Europe, described the initiative as “an important step in Huawei’s continued commitment and investment in the developer community. The mobile games industry has shown incredible growth over the last few years and we are delighted to be able to support more Indie developers and studios in bringing their games to the market”

To participate in the games grant program, developers are invited to create their Huawei Developer account and submit their game to AppGallery through the Unity Distribution Portal by December 14th.

Please visit this website to submit your games:

* Publication deadline ends on December 14th 23:59 CET.

AppGallery – One of the top three app marketplaces globally

All applications developed in collaboration with HUAWEI, along with thousands of other quality apps, are available on HUAWEI’s open and secure app distribution platform, AppGallery. One of the top three app marketplaces globally, AppGallery connects more than 500 million monthly active users throughout more than 170 countries and regions to HUAWEI’s smart and innovative ecosystem.

AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories, including news, social media, entertainment, and more.

Unity Distribution Portal – Mobile game submissions made easier and faster

AppGallery is a proud partner of the Unity Distribution Portal, a platform built for small and large mobile developers to set up, submit, and monitor their games more easily. Sign up and submit faster, beat the competition to market, gain a global gamer base, and expand your studio’s growth opportunities with Unity Distribution Portal. 

For more information, please visit

Posted by Mighty Gadget Blog: UK Technology News and Reviews

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