As marketers adjust to a new way of life, Instagram makes significant efforts to guide brands through the global pandemic.

From COVID-19 guides to newly released platform features for marketers, there are a lot of new opportunities rising for brand growth on Instagram. Here are just a few of the major updates released over the past few months.

For more social media marketing trends, check out (or continue reading) our new guide: “A Guide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyond.”