Yesterday, the TikTok For Business Marketing Partner Program launched as TikTok’s latest push to expand upon its advertising opportunities for marketers on the platform. Yet another indicator that TikTok continues to gain traction and has no plans to leave us anytime soon.
The new Marketing Partner Program showcases an approved list of advertising services to assist brands of all sizes and budgets to better achieve their marketing goals on the app. As of yesterday’s announcement, TikTok already has 20 certified partners ranging in social media marketing expertise. These partners are divided up into 4 categories that describe their focus and expertise: Campaign Management, Creative Development, Branded Effects and Measurement.
Melissa Yang, Head of Ecosystem Partnerships speaks for TikTok saying: “We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.”
Along with this program, TikTok has recently released new creator features and advertising support for brands. Just earlier this week, TikTok announced a new opportunity for TikTok creators to sell their merchandise directly to their fans within the app. TikTok also recently launched a $200 million Creator Fund to pay its top creators on the platform.
It’s clear that strengthening relationships with TikTok creators and brands is a top priority right now. It was just this past June that TikTok for Business launched. TikTok is doing everything in its power to maximize the app’s revenue and advertising potential as negotiations over the app’s future continue.
“For brands, TikTok opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and to Make TikToks. If you’re a marketer in search of resources or a partner interested in building with TikTok, learn more about how to get involved here.”
Brands, big or small, with an interest in advertising on TikTok should check out how these new partners can help them launch their first TikTok campaign.